You're about to start a career in event production. How do you choose the right college or university? (2024)

Last updated on Apr 9, 2024

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Assess your interests

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Research the curriculum

3

Compare the costs

4

Visit the campus

5

Trust your gut

6

Here’s what else to consider

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You're about to start a career in event production. How do you choose the right college or university? Event production is a dynamic and creative field that requires a combination of skills, knowledge, and experience. Whether you want to plan concerts, festivals, conferences, or weddings, you need to find a program that suits your goals and interests. Here are some tips to help you make the right decision.

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  • Luis Filipi Amorim Eventos | Marketing Promocional | Gestão de projetos | Patrocínio | Premiações

    You're about to start a career in event production. How do you choose the right college or university? (3) You're about to start a career in event production. How do you choose the right college or university? (4) 2

You're about to start a career in event production. How do you choose the right college or university? (5) You're about to start a career in event production. How do you choose the right college or university? (6) You're about to start a career in event production. How do you choose the right college or university? (7)

1 Assess your interests

Before you apply to any college or university, you need to have a clear idea of what kind of events you want to produce. Do you prefer large-scale or intimate events? Do you enjoy working with music, art, or business? Do you have a specific niche or industry in mind? Your answers will help you narrow down your options and look for programs that match your vision.

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  • Luis Filipi Amorim Eventos | Marketing Promocional | Gestão de projetos | Patrocínio | Premiações
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    A áera de eventos possui uma multidiciplinaidade que permite basicamente qualquer curso render aproveitamento para carreira. É preciso verificar na grade do curso qual opção lhe oferecerá disciplinas que envolvam gestão, logística e criatividade.

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  • Bill Pierce Set Designer at Self Employed-Pierce Microscenic
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    Your interests are a key to what you need to study. Aspiring Technical Directors should go to a program that is tailored to Construction and Maintenance, like North Carolina School of the Arts, or Rutgers University. Taking an extra couple to complete an MFA is likely important to be a fully qualified entry level Technical Director. Remember, in professional production there are high walls between technicians and creatives. If you want to design or direct, a strong liberal arts background is best, supplemented with masters level training in Studio Art, and Stage and film design: Sets, props, lights, costumes, and sound. I am a Stage Manager and Set Designer. I've earned 1.5 million dollars in the last 25 years. I have a BA in History.

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2 Research the curriculum

Once you have a list of potential programs, you need to dig deeper into their curriculum. What courses do they offer? What topics do they cover? How much practical experience do they provide? You want to find a program that balances theory and practice, and that teaches you the essential skills of event production, such as budgeting, marketing, logistics, design, and management. You also want to look for programs that offer electives, internships, or projects that allow you to explore your interests and gain hands-on experience.

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  • Bill Pierce Set Designer at Self Employed-Pierce Microscenic
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    When you look at curriculum, go big or go home. Want to be a producer? Maybe take a degree in Financial engineering from Princeton. You want to be a socially relevant playwright? Go to Oxford and read PPE: Politics Philosophy and Economics. Want to design sets? Study Stage design, but beef it up with languages, literature, architecture, and art history electives. You want to be a gaffer? Study whatever you want so long as it challenges your brain, and see if your area professional technical union. IATSE in the USA and Canada, has an apprentice program. Where ever you go, seek the best and brightest in your field and Network, Network, Network.

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3 Compare the costs

Another important factor to consider is the cost of the program. How much are the tuition fees, books, and materials? How much will you spend on living expenses, transportation, and entertainment? How much financial aid or scholarships are available? You need to compare the costs of different programs and see which ones fit your budget and offer the best value for money. You also need to consider the return on investment, or how much income and opportunities you can expect after graduation.

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  • Bill Pierce Set Designer at Self Employed-Pierce Microscenic
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    In the USA many State Colleges and Universities have excellent programs in all fields mentioned above. State Schools are a bargain compared with private Colleges. You can also save money by attending community college for the first two years of a BA program. When I taught at Bucks County, (PA), Community College they had a cooperative program with Temple University to save students money and allow them to complete a four year degree. See if there is a publication like "Scholarships, Fellowships and Loans", where you can research broad financing options for your education. As to return, I've worked for Colleges and Universities most of my career. I own house, have health coverage and $500K in my retirement fund.

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4 Visit the campus

One of the best ways to get a feel for a program is to visit the campus and talk to the faculty and students. You can attend an open house, a tour, or a class, and ask questions about the program, the facilities, the culture, and the outcomes. You can also check out the local area and see what kind of events are happening, what kind of venues are available, and what kind of network you can build. Visiting the campus will help you decide if you can see yourself studying and living there.

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  • Bill Pierce Set Designer at Self Employed-Pierce Microscenic
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    If you plan a campus visit, plan in advance. Arrange meetings with teachers and students if possible. Most programs I've worked with encourage and support formal and informal visits.

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5 Trust your gut

Finally, after doing all the research and comparison, you need to trust your gut and choose the program that feels right for you. You need to consider your personal preferences, your learning style, your career goals, and your overall happiness. Don't let external pressure or expectations influence your decision. Remember that this is your journey, and you need to find the program that will help you grow and succeed as an event producer.

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  • Bill Pierce Set Designer at Self Employed-Pierce Microscenic
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    Working in the performing arts is an emotional, immersive experience. It is also a business. Producers need to be detached, realistic and efficient. Really advanced understanding of budget and management skills is essential. Producers need to get schooling that gives them an edge. My best take: Go somewhere that teaches you how to make money by spending money. Excessive micromangement and small change budget adjustments are deadly. The right investment in people and resources drives winning productions. Learn how. If you can get in to Harvard Business School or Wharton, go for it. You'll be able to produce live events, and pretty much manage any kind of business.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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